Basic principles of oligopolies
Oligopoly watch
- All industries tend toward oligopoly.
- Being #1 is great, being #2 is good, being #3 is difficult, being #4 or higher is a losing game..
- Oligopolies are safer from regulation than monopolies.
- Oligopolies are tempted to go vertical.
- Oligopolies are tempted to go horizontal.
- Oligopolies are tempted to go multinational.
- Members of oligopolies tend to converge.
- Oligopolies offer pseudo-variety.
- Members of oligoplies are friendly enemies.
- Oligopolies watch their flanks, fearing disruption.
- A key source of disruption is a shift in the competition matrix.
- Oligopolies buy up innovators or steal their ideas and put them out of business.
- Oligopolies lead to oligopsonies.
- Oligopolies collect and discard brands like a gin rummy player.
- Oligopolies try to master three basic forces: shelf life, shelf space, and mind space.
- Oligopolies tend toward oligonomy.
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